Aesthetic Pleasure is an independent fashion label, founded in 2013 by Putri J. Ghariza. Aesthetic Pleasure doing their first debut collection show, the projekt : 00 in CFA, Jakarta Fashion week 2013. Putri J. Ghariza completed her study in graphic design she started to release collections that is composed of seasonless pieces brought together by a high influence of youth culture and the theory and technique that is graphic design. She’s more interested in developing alternative ways of exposing product, one which she has more control over the process. Aesthetic Pleasure plays with the roles and perceptions of the norm and distorts and twists them for our pleasure.